At Midafternoon Studios, we approach each home as a complete environment — thoughtful, layered, and built to last.

Our work is structured in two phases: Design Development and Implementation. This allows us to create a clear creative vision while supporting you through execution at the level that best fits your needs.

01 DESIGN DEVELOPMENT

For clients undertaking renovations, new builds, or comprehensive interior transformations.

This phase establishes the full creative and technical foundation of your project. We develop the aesthetic direction, material palette, spatial planning, and documentation required to bring your space to life with clarity and intention. Design development typically includes:

  • Concept development and overall design direction

  • Space planning and layout refinement

  • Finish, fixture, and material selections

  • Lighting and plumbing specifications

  • Custom millwork and cabinetry details

  • Technical drawings and documentation

  • Specification sheets for contractor use

  • Design presentation and revisions

Each project is quoted as a flat fee based on square footage, scope, and complexity. Typical investment starts at $10,500.

02 IMPLEMENTATION & PROCUREMENT

For clients who would like continued collaboration during construction and furnishing after design development.

This phase ensures the design vision is executed thoughtfully and cohesively. We remain involved through site visits, contractor coordination, sourcing, purchasing, and installation. Implementation services may include:

  • Ongoing contractor collaboration

  • Site visits and design oversight

  • Procurement of furnishings and decor

  • Vendor coordination and order management

  • Styling and final installation

Billed hourly at $125/hr.

Our projects are best suited for clients undertaking significant renovations or new builds. We intentionally take on a limited number of projects each season to ensure focused collaboration and a highly considered outcome.

OUR PROCESS

Designing a home is both creative and deeply personal — and it works best when there’s a clear structure guiding the experience. Our process is designed to keep things thoughtful, collaborative, and well-paced, while allowing room for your home to evolve naturally as we move through it. Whether we’re working on a full renovation or a single room, every project follows the same framework.

01
DISCOVERY

Every project begins with a conversation. We take the time to understand how you live, what you’re drawn to, and what you hope your home will feel like when it’s finished.

This phase includes an initial consultation and a detailed design questionnaire that helps us gather both practical needs and the more intangible elements — your routines, preferences, and priorities — that shape the direction of the design.

02
CoNCEPT

From there, we develop the overall creative direction for your space. This is where the story of your home begins to take shape.

We create a cohesive visual concept that establishes the mood, palette, materials, and design language for the project. This becomes our north star — guiding every finish, fixture, and furnishing decision that follows.

03
DESIGN DEVELOPMENT

Once the concept is approved, we translate that vision into a working design.

Layouts are refined. Key spatial decisions are finalized. Materials, fixtures, and architectural details are thoughtfully integrated so the home functions beautifully as a whole — not just room by room.

04
selections + Specifications

With the design framework in place, we finalize the materials and details that bring the vision to life.

Every selection is made with durability, function, and long-term appeal in mind. We prepare clear documentation so your contractor and trades have a cohesive, consistent set of directions to execute from — minimizing confusion and protecting the integrity of the design.

05
IMPLEMENTATION

For clients who wish to continue our collaboration into construction and installation, we remain involved as your project moves into execution.

We coordinate with your contractor, respond to design-related questions, review site conditions, and make thoughtful adjustments as needed — helping the design translate smoothly from paper to reality.

06
STYLING + FINAL DETAILS

The final layer is where everything comes together.

We oversee furnishing procurement, coordinate deliveries, and style the space so it feels complete, layered, and effortless. This is when the home begins to feel truly yours — lived-in, balanced, and ready to be enjoyed.